Brotherhood is a capital management firm that deals with ensuring maximum efficiency in companies cash flow. The goal of this project was to create a timeless and memorable logo and identity that represented that Brotherhood is a Canadian company without using something cliche (a maple leaf, CN Tower, etc.) To achieve this
goal I created a logo mark using five circular shapes flowing in rotation with one another to represent cash flow. Each shape has a specific colour matching
the colours of the Canadian bills from highest to lowest amount to represent they are Canadian.
Startup Branding | Brand Identity Design