Brotherhood is a capital management firm that deals with ensuring maximum efficiency in companies cash flow.
Brotherhood came to me to design them a logo for their startup capital management firm. They told me they wanted a logo that represented capital management
as well as that they are a Canadian company. The main goal was to achieve this but did not want something cliche such as; a maple leaf, or CN Tower. They wanted
not just a logo but a brand as a whole. Something recognizable inside and outside of the company. Company brand and company structure. They wanted me
to create a creative incentive to push employees to work harder in the company.
The shapes of the logo are flowing with one another to represent cash flow. Each shape has a specific colour matching the colours of the Canadian bills
from highest to lowest amount.