Kaejon, October 24, 2018
With the legalization of recreational marijuana across Canada and parts of the U.S.,
it’s no surprise that cannabis has become one of the most talked-about industries of 2018.
As cannabis products become more mainstream and cater to a broader audience
outside of those who use medical marijuana, brands in this space have to stand out
while also clearly conveying what their product is, along with the age limits and
safety warning associated with usage.
We looked at eight cannabis logos — some from established companies, and
some in the “concept” stage on Behance — to see what great branding
looks like in this space. But first…
The “cliche” cannabis logo we’ve all witnessed includes a green marijuana leaf symbol — you know the one. A 5-7 pointed leaf that leaves no room for doubt.
You could argue that this is an identifiable symbol, but this also makes your brand look like hundreds of other cannabis companies. It’s associated with past perceptions of the industry when cannabis wasn’t legal (and consequently, more subversive).
In other words, it’s hard to look like a higher-end cannabis brand if you use a literal-looking marijuana leaf in a predictable shade of green. Logos that rely on trends often fail to be memorable because they’re not unique.
A new breed of cannabis companies are still (sometimes) using leaf symbols, but they’re doing it differently, as you’ll see with the below examples of good cannabis logos.