Hashed is a cannabis company based in Vancouver, BC. They provide premium cannabis varieties and marijuana products. The goal of this project was to create a modern and memorable logo and identity that didn’t follow the status quo of using the cliche cannabis representation. To achieve this goal I created a simple logo design that is easily recognizable which allows the logo to be memorable. While the Hashed cannabis logo uses a leaf symbol, it’s clean, simple, and fresh looking — not as literal or cliche as other cannabis leaf logos. With a modern all-caps wordmark and a stacked layout that gives plenty of attention to the leaf-inspired symbol, this logo is unified and scalable (and stands out even at smaller sizes).
A well-designed label is essential in the cannabis industry, as it needs to communicate the product offering, as well as details like size, strain, and characteristics. The Hashed label uses a clean, sans-serif font to match the logo so that all the information is legible while giving clear visual hierarchy to elements that are more important (product size and type). All the products have a similar design (and use the same font as the logo in the label), but each type of strain is a different colour. This helps viewers easily pick out cannabis types and potencies!
Startup Branding | Logo Design | Visual Identity | Package Design