I work for a cool startup named Looka. Looka is an online graphic design tool that helps inspiring business and entrepreneurs all over the world with their branding needs. Many people have "side hustles" outside their 9-5 and that is our core customer base. We wanted a cool name, logo and jerseys for our team to represent our company. Together we decided on the "side hustlers". After exploring options for this name we realized we liked the logo better without the word side. We branded our team as the "Hustlers".