The Kitchener Panthers are an independent, minor league baseball team of the semi-pro Inter-county Baseball League based in Kitchener, Ontario.
The Kitchener Panthers came to me asking me for a fresh new logo but wanted to keep the brand identity. Something that is new and
fresh but when you looked at the mark you see the same team and its identity.
I created a new custom panther graphic as well as a new custom typeface to better represent this brand/team.
I kept the hue of the brand colours the same but adjusted the lightness and saturation of those hues to show great contrast and
visual hierarchy between each element to really make this logo stand out from the rest.