Whaling Digital Media is a Photography and Film company. Owner, Jeff Whaling wanted to rebrand with a new logo that is simple and modern. Something that expresses the company values for Photography and Film. This new logo features 6 different colours. Each colour representing an emotion. With photography/film, there are many different emotions involved. This new colour way will represent that this company is all of these emotions rather than just one. They are not just your average photography/film company, rather they are; fascinated, wise, happy, loving, confident, and harmonious with their clients.